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1. You can meet more people online than you could ever hope to meet in a local bar or nightclub.
2. Everyone on an online dating site is there for the same reason - to meet new people and maybe find a date!
3. You do not have to dress up to date online - you can do it when you want, where you want, even in your pyjamas if you like!
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5. You have the opportunity to really showl yourself and get your personality across how you want to.
6. Online dating allows you to make sure you are looking your best and you don't have to feel nervous about how you appear to potential dates.
7. Different communication ways give you a chance to interact with your potential date in a way you are comfortable with and really get to know them.
8. Online dating is safe and secure.
9. Online dating is fun! Where else can you chat with numerous prospective dates and see who takes your fancy?
10. Online dating really does work! Literally thousands of people all around you have tried and been successful dating online and are really glad they gave it a try!
Top Reasons To Try

1, Meet wealthy and successful men who make over $150k a year.
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posted by Luxury @ 7:12 PM  
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posted by Luxury @ 7:03 PM  
Find the keys to true love
Recently, and in the name of journalism, I went looking for love online. It didn't take long. There she was, my perfect match - charming, affectionate and well built, too. I knew this because her identification photo was entirely taken up with a shot of her left breast, underneath which was written "Mynx; 23y.o. attachd & up 4 anyting". Still, I passed her by: in the end, I couldn't decide what I found more distracting; the fact that she was borderline illiterate, already seeing someone or simply "up for anyting". I mean, we hadn't even had dinner yet.

If, as Aristotle had it, love is composed of a single soul inhabiting two bodies, then much of one's life is defined by the effort to locate that other body and convince it to have dinner with you. In the past, people accomplished this through parties and chance meetings at bars, bus stops, bookshops and supermarkets. Then along came the internet, which revolutionised the lonely hearts scene with online dating. Sites such as RSVP (owned by Fairfax Media, publisher of this website) and webpersonals.com (now Lavalife), started popping up in Australia about 10 years ago when, for right or wrong, they were widely regarded as the last resort of the terminally desperate. Today, however, much of that stigma has gone: according to Nielsen, some 2.2 million Australians used internet dating sites last year.

And yet if my search is anything to go by, many people are using them badly. Most of the sites I visited were a distressing mix of exhibitionism, neediness and generously bearded men who, judging by their photos, were just one Jack Daniels away from brain-stem death. Then, of course, there were the "nice" people; an eternal procession of warm, honest, funny, down-to-earth, tall-slim-athletic romantics-at-heart who were "up for a laugh" and "willing to try anything".

"There are certainly lots of bad profiles out there," says Bruce Minchinton, manager of Lavalife Australia. "There are as many bad profiles as there are bad pick up lines."

Minchinton, who has been with Lavalife for 12 years, recommends some basic rules for writing a profile: don't make lists ("lists are for passports"); don't be vague ("if you like tall girls with dark hair, then say so"); and, whatever you do, don't talk in negatives. "Saying, 'I've really been through the wringer but now I'm ready to try again,' is a big turn-off."

"Talking about your ex and past disasters is a no-no," agrees Lija Jarvis, RSVP Marketing Director.

Do post a photo: "Those with photos are much more likely to get a response than those without," adds Minchinton. In this photo, make sure you are sober, unarmed, dressed appropriately, preferably smiling and not with your ex.

Minchinton is also a fan of honesty: claiming that you look "a little bit like George Clooney" is all well and good but only if you look a little bit like George Clooney. "Assuming you intend to actually meet this person in the real world, then you're off to terrible start if you've lied."

And it's probably not a great idea to start your profile with "Well, where do I start?", if only because it makes you sound confused.

But if you're still not having any luck, it may be time to consult the professionals. "The most common mistake people make is to think of their profile as a personal statement," says Evan Marc Katz, author of I Can't Believe I'm Buying This Book: A Commonsense Guide to Successful Internet Dating. "An online dating profile is an advertisement; it has to cut through what is an incredibly competitive marketplace."

Katz, who bills himself as "America's leading dating expert", is the founder of E-Cyrano.com, which provides personal ad makeovers. For $US149 ($177), one of E-Cyrano's dozen or so staff will jazz up your online profile; for $US750 you can have it penned by the master himself, assuring, as Katz puts it, "a personal level of service and experience that one can't get anywhere else".

"Most people simply write whatever comes to their mind first," he explains, "which more often than not is sincere, authentic and incredibly boring. So the first thing to do is drop all the adjectives. Words like 'tall', 'slim' and 'affectionate' have no meaning, because everyone uses them. Instead, you have to tell stories. Don't say that you're athletic; tell me you play rugby at Coogee Oval every Saturday."

Local users report that this is indeed, a winning formula. "Cliches are bad news," says Yvonne Pembroke, who has been using the dating site RSVP, for about a year. "If I read one more 'I'm looking for a soul mate' I'll go crazy. I can't stand GSOH [shorthand for Good Sense of Humour], either. Writing GSOH tells me you have no sense of humour whatsoever."

Likewise, Pembroke, who is 54, avoids anything that whiffs of neediness: "'I like cuddles' or 'I want to hold your hand' - no thanks." Income and asset details are also a no-no: "I don't care if you have a boat, car, house, plane, train, whatever. I'm financially independent, so that's irrelevant to me."

For some, the appeal of online dating is simple: "I'm 6-foot plus," says Annie Marinovic, who met her current boyfriend on Lavalife two years ago. "So I would just go and eliminate everyone who was under 6'1" and then cull from there. It was just like shopping."

Well, a cross between shopping and going for a job: "You know, if you like the job, you apply for it."

Of course, the nature of online profiles differs vastly depending on where they run. Mentioning your masters on Chekhov won't cut much ice on AdultMatchMaker.com, where, right now, sex-4-fun is on the hunt for "open-minded couples". The culture of the site is key, Katz says. "I would never attempt to write a profile for a gay site because I simply don't know enough about the audience."

Nowhere are the nuances of local culture more apparent than in the personals section of The London Review of Books, http://www.lrb.co.uk. Where other sites encourage contributors to "keep it positive" and "be polite", the LRB runs ads like: "Shy, ugly man, fond of extended periods of self-pity, middle aged, flatulent and overweight, seeks the impossible."

Or: "If dreams were eagles, I would fly, but they ain't, and that's the reason why. Spend New Year's Eve singing into your hairbrush with me, bitter publishing marketing exec. (F, 33), too drunk at the office party to keep all my slobber behind my teeth."

Launched a decade ago, the LRB personals were intended to provide a way for the journal's cultured and literate readers to get together; a kind of "84 Charing Cross Road endeavour," writes David Rose in They Call Me Naughty Lola, a compilation of the best LRB personals, "with readers providing their own versions of Anthony Hopkins and Anne Bancroft finding love among the bookshelves". The first ad they received was from a man "on the look-out for a contortionist who plays the trumpet".

The column quickly achieved cult status, a kind of broken carousel where the poisonously droll and flamboyantly dysfunctional paraded their neuroses, skin conditions and overweening desire for self-destructive sex. Uninhibited by anything as trite as positive thinking, advertisers are free to tell it like it is, with oddly charming results: "I'd like to dedicate this advert to my mother (difficult cow, 65) who is responsible for me still being single at 36. Man. 36. Single. Held at home by years of subtle emotional abuse and at least 19 fake heart attacks."

Whether any of those placing the ads actually find a partner seems almost secondary; they're certainly having fun trying.

TEN TOP TIPS FOR A HIGHER PROFILE

* Profiles with photos attract much more interest. Post a (recent) photo or, better still, a few.

* Come up with a clever headline (preferably not "Get in line").

* Show, don't tell: don't say you're "pretty crazy"; explain how you got sacked for streaking through your office party.

* Avoid generic descriptors such as "nice", "smart", "funny", "attractive".

* Don't discuss previous relationships.

* Be specific about your ideal partner.

* Explain things: most people like a good meal and walking on the beach but why do you?

* Use your computer's spell check: saying you're "intiligent" is a bad look.

* Unless you have a firm grip on irony, don't brag.

* Avoid messages to specific members, eg, "Susan, if you're reading this ..."

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posted by Luxury @ 3:30 AM  
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